Adding “loving” to “limits” does not make the limits non-coercive, it just adds confusing mixed messages to the coercion. The parents are coercing the child while acting as though that is not what they are doing. They are pretending that they are not responsible for the distress they are in fact causing.
If the coercion is as soft and gentle as you think it is, how is it having its intended effect of forcing the child to obey you? You see the soft gentleness of a velvet glove; your child sees the iron fist inside. It is the iron fist that is doing the work. It is the iron fist that is the underlying reality, the coercive substance under the surface velvet.
What most parents think they need to do as parents—moulding and shaping their children—is an impossible task. No wonder parenting is a nightmare for so many parents! But there is an alternative!
Punishment has a very high risk of destroying not only the desire, but also the ability to learn.
Parenting books often advocate being calm and ‘empathetic’ in our coercive control of our children, instead of shouting at them. This makes the coercive control chillingly Nurse Ratched like in its double binding mixed messages.